Hello, I'm Rui
I turn chaos to clarity, fast.
Focus on B2B SaaS products with 7 years of experience.
Structural thinker
I map the 'Chaos' to build the 'Structure' in dense systems
B2B
Ask deeper. Reframe smarter.
I solve the real problem, not just the given one.
Root-Cause Thinking
Sketching. Testing. Aligning.
I don't stop at a mockup. I stop at consesus
Prototype | Co-design
When I'm designing…
01
From capable to counted-on.
Holding a bar higher than what's asked, stepping in when something needs to actually land, staying accountable to the result, that's how being capable turned into being counted on.
02
Dig deeper. Defend harder.
I don't consider a direction ready to pitch until I can point to the evidence behind it, not just the instinct.
03
Weigh quickly. Commit faster.
In a room full of scattered inputs, I'm the one already narrowing it down to the direction that actually holds up.
What others say
"Rui is someone I can hand ambiguous, undefined problems to and trust that she'll figure it out. She takes initiative, iterates, and consistently delivers results."
-Jonathan O.
-Design manager
"Working with Rui was a real asset to our team. She's thoughtful about the problems she's solving and easy to work with day to day. Clear communication, steady delivery, and things just tend to go smoothly when she's involved."
-Sara H.
-Product manager
"Her design ideas always showed strong judgment and sharp instincts. She had a good sense for what was worth pushing and what wasn't, and real potential to grow even further."
-Mike W.
-Design manager
"Rui lays out her design rationale in a way that's easy to follow, and her feedback on other people's work is always specific and useful."
-Qian Z.
-UX Designer