My path into design wasn't exactly planned.
I studied Electrical Engineering, but over time I realized I was less interested in building the underlying technology itself, and more interested in understanding the people using it. That curiosity eventually led me to UX design, where I found a way to combine structured thinking with creative problem-solving.
Over the past 7 years, I’ve designed products across ad tech, e-commerce, and IoT SaaS. I’ve often found myself working on complex, messy problems: products with competing priorities, ambiguous requirements, and a lot of information to make sense of. What I enjoy most is turning that complexity into something clearer, helping teams make better product decisions, not just better interfaces.
Many products I’ve worked on are complex by nature, shaped by dense information, technical constraints, and competing needs. I believe good design isn’t about making complexity disappear, but understanding it well enough to make the right tradeoffs and turn it into something users can navigate.
People rarely struggle because they can’t find a button. More often, they hesitate because they’re unsure what happens next. I design experiences that reduce uncertainty and help users move forward with confidence.
My dog turned me from a homebody to an outdoor person.
Apparently, I enjoy solving puzzles both at work and at home
I only eat raw oysters.
I've moved 12 times in 30 years.